Survey Tools

Quick & easy to do your own survey for the thesis

Everyone knows them, the invitation to participate in a survey for a Bachelor’s or Master’s thesis. Especially on the well-known social media platforms is often searched for more participants for their own survey.

You also have to create a survey for your scientific thesis, but have never done anything like this? No problem! We help you choose the right survey tool and save valuable time. Because the right tool is always a matter of taste, there is a small selection of the most popular.

Survey Tools | Important selection criteria

One of the most common forms of empirical investigation is the survey. Especially in theses in the humanities or economics it is increasingly applied. Finding a suitable survey tool for this is often tedious and time consuming. There are several criteria to consider when choosing the right program.

The content of this includes, among other things, the type of question formats, the data protection, the usability and the possibilities of the evaluation. But personal criteria such as the design of the survey or the question of the price play a crucial role.

Here is a brief overview of the 5 most popular survey tools with their advantages and disadvantages.

Type form

Typeform has only been on the market since 2013 and scores above all with its excellent usability and visually appealing design. In particular, the practical keyboard navigation is mentioned here. It allows the creation of many different forms and surveys and offers numerous templates for it. If necessary, everything can be completely individualized.

Thus, e.g. whether to evaluate a survey of stars, thumbs or hearts. Also for mobile devices, the surveys are adjusted exactly and it can be used a large free account. The only criticism that can be noted here is the missing German translation. The survey is conducted exclusively under English guidance, but the survey itself can also be arranged in German.

  • user-friendly operation
  • extensive free account
  • strong individualization possible
  • modern design
  • adapted for mobile devices

Survey Gizmo

With SurveyGizmo the fun is in the foreground! Because surveys are usually boring and monotonous, the team has taken on the task, even the fun of it not to be neglected. This is reflected in a modern and attractive design and a user-friendly interface.

The extensive range of functions makes the program almost an all-rounder. The large selection of varied tariffs is a plus. These start at $ 25 a month and allow for example unlimited answers and e-mail invitations. Similar to Typeform the program is only available in English. Surveys can be made in German.

  • extensive range of functions
  • various tariffs
  • modern design
  • user-friendly interface

Google Forms is the Google Cloud offshoot for creating forms and surveys. The program is completely free and easy to use. The great advantage of Google Forms is the possibility of cooperation of any number of participants, which is why it is also interesting for group work.

In the field of dynamic questionnaires and in the evaluation, however, a few features are missing, which is why the program is rather recommended for simple surveys.

  • completely free
  • easy handling
  • Work in a team possible
  • limited functions
  • Google account needed

SoSci Survey is a software from Germany that was specially designed for scientific surveys. It scores above all in the field of data protection by providing German servers for storing the data and alternatively even allows installation on its own server.

Due to the scientific orientation it allows the creation of very demanding surveys and survey designs, which has no influence on the comfortable usability and the design. For commercial use, a paid version is available.

  • free for scientific surveys
  • German software with German servers
  • Installation on own server possible

Chargeable for commercial surveys

Q-Set offers the possibility of free surveys with many customization options. The free package is not completely free from advertising. If you do not care, you can use an extensive free account. For all others there is the possibility to disable the disturbing advertising against a payment of 9.90 €. The design is relatively simple and simple, but allows some design options. In addition, e-mail import and sending invitations and reminder emails are offered.

with advertising free of charge
extensive free account
without advertising fee


As this little overview shows, there are many good survey tools that can help you with your empirical work. Which one is right for you depends on the type of survey you want and your personal criteria. This raises the question of whether you are willing to spend money on a survey and how much value you put on the design.